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The New Luxury is a Better Life

For globally mobile citizens, the new luxury is not merely what one owns, but how well one lives, across borders, generations and experiences.
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The Great Reversal in Global Migration

An IMGW.news Report

For much of the 20th century, Europe was a continent in exodus. From Sicilian ports to the plains of Galicia, millions left for the Americas, Australia, and beyond – fleeing war, poverty, or simply chasing opportunity.

Today, the tide has turned. Europe – once the world’s departure lounge – is now becoming its destination, particularly for affluent Americans seeking a different lifestyle, greater safety, political stability, fiscal advantages, and a less discussed but vital benefit: better healthcare.

While much of the focus on residence-by-investment programmes has been on tax advantages and global mobility, another appeal is increasingly taking centre stage: the promise of a longer, healthier life. Life expectancy in most Western European countries exceeds 83 years. In the United States, it languishes at just over 76. The difference stems not from biology, but from infrastructure: universal healthcare, preventative medicine, and societies designed for wellbeing rather than stress.

“Those with the means are increasingly choosing societies where healthcare is a right, not a privilege; where ageing is met with dignity, not bankruptcy; and where longevity is not a luxury good. What once fuelled America’s melting pot is now feeding Europe’s quiet renaissance”

Florence, Italy

Longevity in the EU

With EU life expectancy at 81.4 years versus 76.1 in the U.S., the gap reflects more than medicine. Most EU countries offer universal, tax-funded healthcare, a level of access and affordability still elusive for many Americans.

🇪🇺 Healthy Life Years at Birth in the EU (2023)

Years expected to be lived without disability or serious activity limitations, based on Eurostat (August 2025):

Country👨 Men👩 Women🏆 Rank
🇲🇹 Malta71.7 yrs71.1 yrs1st (both sexes)
🇮🇹 Italy68.5 yrs69.6 yrs2nd / 3rd
🇸🇪 Sweden67.2 yrs3rd (men)
🇧🇬 Bulgaria71.0 yrs2nd (women)
🇪🇺 EU Average62.8 yrs63.3 yrs
🇪🇪 Estonia56.5 yrs
🇸🇰 Slovakia56.8 yrs
🇱🇻 Latvia51.2 yrs54.3 yrsLowest
📝 Source: Eurostat, published 8 August 2025
📌 Healthy life years = time expected to be lived without serious activity limitations
Malta, EU

Above: Affluent Americans are increasingly drawn to Europe not just for residence-by-investment opportunities, but also for tangible health advantages. With an EU average lifespan well above 80—and regions like Madrid hitting the mid‑80s—it’s clear that healthcare quality, longevity and societal well-being are more than abstract perks; they’re measurable returns on relocation.


Destination: Europe

Recent data supports the trend. In Portugal, U.S. citizens have become one of the largest groups of Golden Visa applicants, with nearly 800 approvals since 2012 – up nearly eightfold between 2020 and 2023. Americans now account for over 20% of applicants. Across Spain and France, investor visa applications from Americans have risen by around 40% since 2010. Even Henley & Partners, a leading firm in the field, reported record interest from U.S. nationals in 2023. Once eager to accept immigrants from Europe, the U.S. is now a net exporter of its disillusioned wealthy.

Porto, Portugal

From Lisbon and Madrid to Valletta and Marseille, investor migrants are not only buying access to the Schengen Area but unlocking access to public and private healthcare systems that outperform America’s in both cost and outcomes. In France and Germany, world-class medical care is available at a fraction of U.S. prices. Portugal offers affordable and efficient services for residents, while even small jurisdictions like Malta provide both English-speaking specialists and international-standard hospitals.

This reversal of fortunes tells a deeper story. Those with the means are increasingly choosing societies where healthcare is a right, not a privilege; where ageing is met with dignity, not bankruptcy; and where longevity is not a luxury good. What once fuelled America’s melting pot is now feeding Europe’s quiet renaissance.